LINGK: Could you tell us about Ecozone.tv, how
effective has it been?

PAUL: EcoZone TV has been very effective for us, it
has allowed us to bring to the American people helpful
concepts that they can take in to their homes and
apply. Whether it's switching from incandescent light
bulbs to conatc fluorescents. Replacing existing shower
heads with lowflow shower heads, or simply using
carpets that are more environmental sound, featuring
companies that are operate in a more environmental-
friendly way. We're making a television show that's is
entertaining, but also educational, something we call
”Edutainment.“ We're on in about one-hundred and
sixty-five markets, and we broadcast with about two-
hundred and twenty-five outlets in the U.S. We're
available in about 88% of the American home, so we're
getting a very important message out the people, In a
way that's very entertaining. The show has been very successful and we're in
all the top markets: ABC, NBC, CBS, and FOX depending on the city.

LINGK: What or who was the inspiration for Dirk Greenhouse?

PAUL: Dirk Greenhouse was actually created by a group out of Philadelphia
called Camp Chaos. The original objective was to create a webpisode or
mobepisode, that is short-form programming 30, 60, 90 seconds, that could
be seen online, over cell phones or Ipods that would broadcast environmental
messages. We wanted a character that would appeal to abroad range of
people, funny and interesting, but not patronizing. Americans for the most
part, are learning this stuff for the first time so we want it to be funny, non-
threatening, and entertaining.










LINGK: What role does your company play in this new media
driven awareness of the environment?

PAUL: I think that we are taking environmentally themed media to an entirely
different level. What we do – is use media to raise the dollars to fund
technologies and projects that are actually green. What we're actually
conveying in the process of producing media, is that we're going to produce
dollars to clean up the environment, now that's green media. So I challenge
other forms of media to go to that next level, and to ask themselves? is your
media directly and measurably improving the environment? If so, then
that's green media.

LINGK: How do you develop partnerships with–businesses,
governmental agencies, advocates and the community and
what are the benefits of such collaborations?

PAUL: With all the issues we face today, it requires that stake holders come
together. In this case we have advocacy groups, regulatory policy making
bodies, local governments and corporations, but usually you'll find that most
of these groups do not agree on issues of the environment - so what we do,
is to bring all of these parties together to dialog and poll their resources to
do what the American people really wants us to do, which is to solve
problems and make progress.

For example we offer corporations the opportunity to get a better value
proposition, we show them how to use ordinary advertising dollars to get
environmental affairs returns, community affair returns, marketing and
advertising returns and a host of other benefits from their advertising dollars -
money that they are already spending. We offer them the opportunity to
spend advertising dollars more wisely while connecting with the American
people in a more meaningful way and in many cases helping them to
accomplish six business objectives instead of one. And so we connect
corporations and the local government for the benefit of the American
people, at no additional cost to the tax payer. And so to that extent, I
think that public -private partnerships are increasingly going to be the light
on to solving social issues I think that the benefits are tremendous.


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