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	In fact 165 billion dollars a year is spent on advertising to the American public. I have spent my entire career involved with the environment, and I recognized that there is a transaction that takes place between corporations and their consumers. These transactions allows us to surf the net, watch television and listen to the radio, all for free. How is that possible? Through ad models, Google for insistence is one large ad model. So I looked at it and said," If you'll listen to our sponsors messages, I'll improve the air you breathe, I'll bring down greenhouse gas emission in your community, I'll help restore your rivers, lakes and streams. I'll help change the quality of your life,in some direct way, again if you pay attention to our sponsor messages”. What we find today- is that corporations want a longer lasting, more meaningful connection with the consumer. So we propose to corporations that if they want the attention of the American people - they must raise the bar in their environmental practices and do something meaningful for the consumer and in turn they will pay attention to their products and services. EcoMedia, also produces an hour television show called the EcoZone Project, where we do green makeovers of celebrities homes. We go into celebrities home with our green team, led by Daisy Fuentes, and surrounded by environmental experts like Journalist Simran Sethi, eco-planner John Bruce, and eco-builder Ryan Sutter. As this group goes to help celebrities green their homes, what we're really doing is pointing out to the American people the simple things that they can do to reduce their energy bills, reduce water consumption, save money and be part of the solution themselves. Any products featured in our show can be bought at basic retail prices at Lowe's, Home Depot, Kmart, Sears and other similar establishments. We also take clips of the TV show content and make them into webisodes, mobisodes and podcasts. We provide outdoor environmental educational signage in top cities throughout the U.S., as well as Internet and print campaigns, We provide all that I have mentioned without any cost to the taxpayer. So there you have both sides of our business, what we've found is that it's a very innovative public, private partnership, and also a very compelling and rewarding program for communities. LINGK: Where did your interest in the environment come from? PAUL: I grew up in a small beach community in Los Angeles, called Manhattan Beach. I was a competitive amateur surfer, and very serious about it. I surfed every single day much to my parents regret. Santa Monica Bay has made a lot of progress over the years, but it has been a very polluted waterway. The Surf was always best when it was raining, but when it rained, there was a lot of polluted run-off in the water. The surfers were often very sick, we frequently suffer with sinus and ear infections. I developed an interest in improving Santa Monica Bay, it was sort of a self-interest. I didn't want to continue surfing in this polluted water, and began to ask what can we do about it? In the late 1980's, I recognized that the contract cleaning industry was operating illegally. They would let all of the run-off wash-water from their clean-up efforts go into the storm drain system and eventually in to the Santa Monica Bay untreated. Ultimately we were surfing in that pollution. Sometime later, I developed a method for cleaning parking lots, industrial sites, manufacturing facilities, storm drain systems in a way that there was no run-off. I would capture all the pollutants and detergents associated with the cleaning effort, and would dispose of them appropriately. In this way I pioneered the Zero Discharge cleaning method and won an award from the U.S. Environmental Protection Agency in appreciation of those methods and my first business Property Prep became very successful. So, from my surfing days, surfing in polluted water to wanting to do something about it. I created in my first company a way to insure that less pollution found its way into Santa Monica Bay. Continues on page 3